Social Media Marketing

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government offices, nonprofits, small businesses, solopreneurs, and more. Sharing content on social media is a no-brainer for brands. But orienting yourself on the basics of social media, types of content, trends, etc. is […]

When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly dubbed the “Twitter killer.” But within weeks, usage dropped sharply. Headlines followed, warning that Threads was already losing steam. Fast forward to 2025, and the picture looks very different. Despite