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This behavioral science principle can make your billboard go viral, here’s how

Neuromarketing /

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Although a broader concept about human behavior, costly signaling absolutely applies to advertising. What, after all, is the value of a social media ad? While highly effective, social ads are […]

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Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Neuromarketing /

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their product is tremendous in the world of payment processing, but this ad makes no sense. Not only is it confusing, but it’s missing all the

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Why Expensive Wine Tastes Better

baba shiv, expensive wine, experienced pleasantness, Neuroeconomics, Neuromarketing, Neuroscience Research, pricing, pricing strategy, wine /

For Neuromarketing readers, it’s not big news that the perception of wine drinkers is altered by what they know about the wine (see Wine and the Spillover Effect, for example). Now, researchers at Stanford and Caltech have demonstrated that people’s brains experience more pleasure when they think they are drinking a $45 wine instead of

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