Emotional Ads Work Best

Advertising, brand immortality, Branding, emotional engagement, emotions, Institute of Practitioners in Advertising, Neuromarketing /

The idea that ads engaging us emotionally perform better than those relying solely on logic may seem obvious to many Neuromarketing readers. Yet, I still encounter business executives who remain skeptical, believing they are not influenced by emotions when making purchasing decisions. Since they think they are immune, they often question whether emotional appeals work […]

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